It sure is a good idea to manage expectations and remain level-headed amidst the excitement, as pregnancy can definitely be a very emotional and overwhelming experience! Personally, I found it helpful to have a pragmatic approach and not get too caught up in the commercialized aspects of baby prep. Focus on what's essential and suits your lifestyle, because every pregnancy and every baby is unique. Some mamas-to-be may benefit from making a checklist of must-haves, prioritizing what's really needed - car seat, stroller, cot, clothing, and such - and then you won't be overwhelmed by the plethora of adorable baby products out there.