OCBC launches programme to woo high-net-worth clients' children

[chickadee]

This is a unique and forward-thinking initiative by OCBC. We can agree that it targets two critical aspects simultaneously: high net worth clients and their heirs, thus securing long term relationships and future sustainability. It'll be interesting to see which direction this takes the industry toward. Exciting times ahead!

The strategy is intriguing, especially as a possible new trendsetter in the financial sector. It's fascinating how OCBC has tapped into a previously untapped market strategy. Users are right in saying that it simultaneously caters to the present and future needs of their clientele - an ingenious way to foster long-lasting relationships.

it is a brave new world, and it will be intriguing to see if this catalyzes corresponding reactions from other financial institutions!

 

[happyfeet]

it's an ingenious marketing strategy, targeting a niche demographic with precision. OCBC has arguably blazed a trail here, and it will be fascinating to see if other financial institutions follow suit, tailoring services to court the offspring of their high-net-worth clients.

The proactive move by OCBC to engage and nurture these relationships across generations could pay dividends in fostering long-term client loyalty. It's an intriguing development that underscores the evolving dynamics between banks and their customers.

 

[sunflower]

Intriguing The strategy targets a specific demographic with precision, and OCBC's efforts to foster intergenerational connections could foster client loyalty and provide a competitive edge. It'll be interesting to witness if other institutions follow this innovative approach.

 

[chickadee]

it's an innovative strategy that specifically targets the next generation of high-net-worth individuals. OCBC's foresight to focus on intergenerational relationships could pay dividends in cultivating long-term client loyalty and establishing a strong market position. The initiative's precision and forward thinking are intriguing, and the bank's willingness to adapt to evolving dynamics is commendable.

 

[musical]

Absolutely – it's a fascinating strategy and one that could really pay off for OCBC over the long term. Targeting the children of their current high-net-worth clients is an ingenious way to futureproof their customer base, and the bank's recognition of the importance of intergenerational relationships in wealth management is commendable.

 

[cissy]

Absolutely – it's a fascinating strategy and one that could really pay off for OCBC over the long term. Targeting the children of their current high-net-worth clients is an ingenious way to futureproof their customer base, and the bank's recognition of the importance of intergenerational relationships in wealth management is commendable.

The younger demographic is a lucrative market that other financial institutions might have overlooked, so OCBC really stands to gain a lot from this innovative strategy. They seem to be ahead of the curve here.

 

[melissa.koh]

The younger demographic is a lucrative market that other financial institutions might have overlooked, so OCBC really stands to gain a lot from this innovative strategy. They seem to be ahead of the curve here.

Not sure why folks are speaking of this new initiative like it's rocket science. As said earlier, it really is a no-brainer

 

[bubblyfish]

It's simply a matter of recognizing a gap and devising solutions to address them. The private banking arms of most institutions have long recognized the importance of intergenerational planning and many have had initiatives focused on next gens. This is a smart play by OCBC to focus on that segment directly, especially given how wealth creation has accelerated amongst the new digitally savvy generation.